Maintaining close relationships with the Press and Media and providing wherever possible information and suitable interviewees from among the laity and the clergy can dispel pre-and mis-conceptions about Catholicism and can increase understanding among the general public. However, for non-contentious matters, it’s much better when parishes and schools which are the main proponents of an initiative use their specialist knowledge and enthusiasm to promote it themselves using local press and media. This has the added benefit of forming positive, cordial relationships with local journalists who in turn will welcome reliable ‘contacts’ within their community. I offer training in all aspects of press and media relations: how to write targeted press releases, statements, and programme proposals; interview technique; and also how to deal with press and media attention (both positive and negative). Training can be one-to-one or for a group and can take place either here at Hinsley Hall or in your parish or school.